Data Facts

DM Response manages the data file of the promotional and mail order companies within the DM plc group.

7.5 million transactional records, 100,000+ updates every month
  • Top quartile response rates
  • Full regulatory compliance
  • Recency & validation
  • 90% DOB
  • 55% Female
  • 65% aged 50+

We find our data works for a variety of companies, but notably offers targeting the 50+ market, along with sweeps or 'game' led promotions such as charity lotteries, receive great results. We always give as much information as you need to determine if our data is suitable for your acquisition activity and strive to select the most appropriate data for use.